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Namelok

Namelok is a team of multidisciplinary designers shaping the world in a way that is just as surprising and bold as its people. From our office in Rotterdam, the Netherlands, we create buildings, (interior) spaces, and objects. We work on projects for private, public, and commercial clients.

With backgrounds in architecture and interior architecture, as well as expertise in product design, fashion, and branding, our projects have unexpected designs without a prefixed signature style. Instead, we build identities of carefully orchestrated narratives deeply rooted in (architectural) theory and contextual analysis. Our client is broad-minded, responsible, and daring. We like our projects to celebrate architectural ingenuity with a social purpose.

We have worked for clients such as Anne Frank Stichting, Gemeente Rotterdam, Eigen Thermen Resort, Islemunda, Koekela, MAMA, Nederlands Fotomuseum, Stage Entertainment, Stroom Den Haag, TU Delft, Waterschap Aa en Maas and Woonbron.


(Former) employees and interns:

Jemma Betterton, Sofia Chin, Cas Hendriks, Klaas de Jong, Nicole Lilipaly, Thijs Philippus, Youri Thibault

Building identities

Globalization, more specifically digitalization, is changing the world unrecognizably. No longer country borders divide our design cultures, as long as you find yourself connected through the ever-expanding internet. For the first time, the digital world is shaping our physical world by influencing the places we go to. Whether you are in Seattle, Moscow, Shanghai, or Rotterdam, people are developing the same aesthetics with apps like Instagram and Pinterest. Paradoxically, seeing more of the world means experiencing a less diverse world.

Now the need for an identifiable place becomes greater: spending a large part of life in an interchangeable (digital) environment is resulting in an urge for buildings that respond to the context, offering a place for identity. We believe in designing through a narrative bounded by location, time, and interpretation. Our concepts fit in today’s context by reinterpreting sociocultural heritage for the new global society. Style is nothing more than a carrier for a narrative or concept and should, therefore, be an outcome, rather than a goal. By creating a genuine narrative, we can make specific designs and inclusive spaces.