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Memorytapes

year
2017
product type
pendant light

Where are the childhood memories of our generation stored? Namelok was intrigued by stacks of old videotapes, and its memorabilia, and investigated the possibilities of the meter-long video tape hidden in it.

The oxide coated mylar in the VHS cassette is a very thin and flexible ribbon. It has a beautiful deep black-blue color, with a shiny and dull side. The lightness versus strength makes the material extremely special in itself. Namelok designed a pendant light inspired by the ‘old-fashioned’ lampshade – the same generation will immediately recall memories of their days at grandpa and grandma.

Six panels of each 60cm wide form a single lampshade with a diameter of approximately 1.5 meters. The open structure of perfectly positioned oxide coated mylar creates a dynamic and astonishing image. Depending on the viewer’s angle, the material will transform from a scales skin appearance to a transparent water surface with the dazzling reflection of the sun.

Every sign of life is made visible by the continuous movement of the extremely thin mylar.