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Oysteria

The town of Pesaro, located along the Italian coast of the Adriatic Sea, was once a flourishing cultural city. However, today it faces a severe problem: two of Pesaro’s main economic strengths, fishery and tourism, are at risk due to the heavily polluted Foglia river. Dirty water flows into the sea, decreasing fish stocks and tourism with every droplet. Together with architecture firm OMA, we created a masterplan that tackles two birds with one stone, in the most delicious way.

location
Pesaro, Italy
client
competition
year
2014
status
concept
type
urbanism
program
mixed-use
size
20 ha
partners
OMA

The solution? Oysters. Oysters are known for their purifying activity and thrive well in the salty water of the Foglia river. At the same time, all the other sea species benefit from the purified water flowing into the sea. Pesaro will be associated with the most sustainable cultured oysters in Italy or even Europe. Everyone will enjoy the taste of a freshly harvested oyster, or will be challenged to experience this exclusive dish.

The beautiful sundeck serves as an open-air restaurant, but that’s not all. Visitors can buy all their fresh and local products at the market hall, dive between oyster beds, or take a canoe tour through all different steps of the oyster growth process. The oyster institute makes Pesaro not only a culinary and cultural hotspot, but a knowledge hotspot as well.

Everyone will enjoy the taste of a freshly harvested oyster, or will be challenged to experience this exclusive dish.

The food market, with local goods only, is located inside an abandoned warehouse. A floating platform serves as a big outdoor restaurant.
A ferry connects the various parts of the harbor, while there are also possibilities of hiring a personal dive boat.

Master plan