An interior design as a pastry: velvet red hues, dough-colored walls, powdery textures, and whipped cream fabrics mimic the many facets of the baking processes at Koekela, an American-style bakery in the Hague.

Koekela is primarily a shop and a cafe second. In our design, we opted for a spacious layout that centers around Koekela’s handmade pastries. At the customer’s side, the counter is a sober piece of furniture to display the baked goods; as for the staff, it is a complex machine that assists the bakers in their daily tasks.

Aesthetically, we were inspired by the messiness of the baking process: clouds of flour, blobs of dough, and dripping chocolate are just a few by-products of muffins and pies. At Koekela, we translated these clouds and blobs into powdery plaster and warm brownish tones. Embroidered back panels at the seating areas are designed to resemble layers of dough. We added concrete elements that we made in close collaboration with local artisan manufacturers. In the back, a smokey mirror and two faux columns.

Spoon, a fashion story – All mainstream influencers had received an invitation to the opening, but not Spoon. “Too eccentric.” But now, it was Spoon’s time to shine. After careful planning, she carried out a nightly raid on Koekela. She crept into the shop and helped herself to all of the raw dough and leftover pastries. When the sun came up, she had eaten sick and decided to return home, only to find that her entrance was gone. Now she has been detained for months, terribly bored and alone, with the only distraction being a gigantic stock of Koekela’s baked goods. Guilt trapped!