Rotterdam (NL)
Het Nieuwe Instituut
Annabel Oosteweeghel
Ludo Groen, Marten Kuijpers, Suzanne Mulder

MVRDVHNI: The Living Archive of a Studio explores the archive of architecture office MVRDV. Het Nieuwe Instituut displays the MVRDV archive as a living entity in office spaces. As a working environment, the office is where ideas and projects move fluidly back and forth between present, past, and future. Most of MVRDV’s acquired material consists of digital files that vastly expand the possibilities for searching and learning from them. Het Nieuwe Instituut invited Namelok and five other design agencies to develop digital tools to analyze the archive – from emails and Word documents to images and 3D models – offering new narratives and interpretations of the studio’s work and history.

Who is MVRDV’s society? Our tool focuses on the people that have become part of the imaginary world of MVRDV. Over the past 30 years, MVRDV has used thousands of scale figures in its collages and renders. In doing so, the studio consciously or unconsciously built a generation of figures. We wondered: who are these people? What are their similarities and differences? And what do these scale figures tell us about how MVRDV views the users and visitors of their designs?

Like a human algorithm, we systematically processed more than 2500 scale figures concerning external characteristics such as gender, age, clothing style, skin color, and posture. Each figure becomes part of the data analysis, represented in the different blocks in the video animation.

So, who is the society of MVRDV? Based on the data, we propose five characters to symbolize MVRDV’s world.

Namelok (2021). Portrait Series MVRDVHNI: Cas, Emma, Joep, Deandra, Maria, A. Oosteweeghel (2021).

Insights – The mean age for men is 40 years, compared to 33 years for women / People over 65 stand still 1,5x more often than average / 78% of women have a ‘low weight’, compared to 18% of men. On the other hand, men are 4x more likely to have a ‘high weight’ / 73% of the people with a ‘high weight’ are older than 40 years, compared to an average of 33% / People with skin color IV, V, or VI have a ‘high weight’ twice the average. They also wear sportswear 3x as often / 73% of the people who wear a business suit are male.

A. Hoogendoorn (2021). View of MVRDVHNI: The Living Archive of a Studio, no. 1 [photograph].
A. Hoogendoorn (2021). View of MVRDVHNI: The Living Archive of a Studio, no. 2 [photograph].
MVRDV (n.d.). Camara08_TP375_Malaga Las Delicias [digital art].
MVRDV (n.d.). TP017.1_TP017_Lodges De Hoge Veluwe [collage].
MVRDV (n.d.). TP071P.1_TP071_Ypenburg [digital art].
MVRDV (n.d.). TP054.2_TP054_Nieuw Leyden [digital art].
MVRDV (n.d.). TP038.3_TP038_HAN [digital art].
MVRDV (n.d.). TP122.1_TP122_UPV München [digital art].
MVRDV (n.d.). p5 kopie_TP163_Graz Raum für Zukunft [digital art].
MVRDV (n.d.). Arcade Tunnel_TP097_Antwerpen CS [digital art].
Namelok (2021). Analysis of the MVRDV Society [video].
A. Oosteweeghel (2021). Emma [photograph].
A. Oosteweeghel (2021). Cas [photograph].
A. Oosteweeghel (2021). Deandra [photograph].
A. Oosteweeghel (2021). Joep [photograph].
A. Oosteweeghel (2021). Maria [photograph].
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